Q at the end of Chapter 12, then b) conduct research (library, etc,) to update knowledge about the case-- then c) complete the following outline (max 400 words) 1- Case Title 2- Mention five facts 2.1 2.2 2.3 2.4 2.5 3- Mention 3 main problems 3.1 3.2 3.3 4- Mention 3 strategies to solve the above three problems (think of yourself either as a consultant OR newly appointed CEO) 4.1 4.2 4.3 5. Final note-- assess the quality of your work AND your overall recommendation CASE FOR ANALYSIS How Mattel’s Barbie Lost the War Against the Bratz Doll Barbie and all Barbie accessories have accounted for about 50% of Mattel’s toy sales since the 1990s. The Barbie doll was created in the 1960s, but Mattel’s managers did not change her appearance as the product was doing well. Mattel was surprised when the Bratz doll, introduced by MGA Entertainment, became popular. Bratz dolls were designed after extensive consumer research and met the needs of the new generation of girls, especially those aged 7–11. In response to the new competition, Mattel introduced “My Scene” and “Flava” lines of dolls which resembled the Bratz dolls; both the dolls flopped. In 2006, the sales of the Barbie collection had dropped by 30% and Mattel’s profits had plunged. Mattel’s lawyers sued MGA Entertainment, arguing that the Bratz dolls’ copyright rightfully belonged to them. In 2008 a judge ruled in Mattel’s favor and ordered MGA to stop using the Bratz name. Stores stopped selling the Bratz doll and Mattel's profits increased in the spring of 2010. However, in July 2010 the federal appeals court threw out the previous court decision and ruled that MGA Entertainment did have the right to make and sell the Bratz doll because their looks and image were not subject to existing copyright law.